What we run, and how it is run.

We build and operate paid search accounts: campaign and ad group structure, keyword research, query mining, ad copy testing, and bid strategy against a target cost per acquisition.

• Account structure and rebuilds
• Keyword and search term management
• Negative keyword hygiene
• Ad copy testing and rotation
• Bid and budget strategy

Shopping performance is mostly a feed problem. We fix the feed first, then segment inventory so that bidding reflects what each product can actually carry.

• Feed auditing and attribute enrichment
• Segmentation by margin and sales velocity
• Campaign priority and inventory splits
• Promotion and price competitiveness monitoring

Reporting that reconciles to the account and to the bank. We set up conversion tracking, verify it, and report weekly on spend, conversions and cost per result.

• Conversion tracking setup and validation
• Spend reconciliation
• Weekly performance reporting
• Landing page iteration and testing

Most engagements begin with an audit of the existing account: structure, waste, tracking accuracy and where the budget is actually going. From there we agree a target cost per result and take over day-to-day management.

We keep the roster small on purpose. If we cannot give an account real attention, we say so.

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