Approach
Operators, not intermediaries.
We have been buying digital media since 2011, first for our own properties and now for the accounts we manage. The method comes from spending our own money first.
How we work
01
Audit before spend
Nothing changes in week one except our understanding. We read the search terms, check the tracking, and find where the budget is leaking.
02
Structure before scale
An account that is structured badly cannot be bid well. We fix the shape of it before adding budget.
03
Weekly review
No budget runs a week unwatched. Every account gets a scheduled review, and every change is written down.
Reporting
The numbers in the report are the numbers in the account.
The tooling we use on managed accounts is the tooling we built for our own. It reads account data directly, so reporting reconciles without manual assembly.
Reports say what was spent, what it returned, what we changed and why. Nothing else.
Working with us
What we expect
Access to the account, honest margin data, and a decision-maker who can answer a question inside a week. In exchange you get direct contact with the person doing the work.
There is no account-management layer here. The person reading the search terms report is the person making the decision.